E4 on Spotify
E4 on Spotify is an interactive music streaming app hosted by Spotify and built by The Connected Set. It’s the first partnership with a UK TV broadcaster for the leading digital music service.
E4 viewers can find music from their favourite shows including Made In Chelsea, Misfits and Skins, in the free and easy-to-use E4 app in the Spotify app finder. The app also integrates with Spotify features to allow users to instantly play music from E4 shows and share the music on social networks including Facebook and Twitter.
The app’s Playlist Maker allows users to create and share their own E4 playlists made up of the music from E4 shows.
Exclusive to the app, top E4 stars will also share their ultimate playlists – so users can check out Ollie from Made In Chelsea’s favourite tracks or Skins’ Richard Hardbeck’s top tunes.The E4 app continually updates with new shows as they hit the screen.
Following the success of the E4 app, French broadcaster Canal+ commissioned their own app to aggregrate music playlists from across all their entertainment programming. The Canal+ app allowed users to select music by mood and add instragram images to their favourite playlists.
Designed for a 16-34 ABC1 audience.
Install via Spotify's desktop client.
Average user dwell time is 12 minutes.