YouView

YouView

A hybrid broadcast and broadband service combining Freeview DTT content (including HDTV, DVR capabilities) and on-demand services. The platform will also host third party internet connected applications.

Type: Open Platform
Launches: Officially mid-2011, most likely late 2011 or early 2012
Pricing: Subscription free to consumers. Free to manufacturers to incorporate with their hardware.  Set top box expected to cost up to £200.
Services: TV channels (free and paid), radio stations, on-demand services (free and paid), 7 day catch up services, apps, IP multicast.
Confirmed content providers: BBC, ITV, Channel 4, Five, SeeSaw, BT Vision, TalkTalkTV
Demographics: Young male skew if comparable to iPlayer use (57% male, 43% female. 42% aged 15-34, 40% aged 35-54, 18% 55+). Projected uptake of 4million YouView devices by 2015, high case scenario of 8.3million.
Developer information: It will be an open platform for 3rd party content developers (apps/widgets/VOD etc). HTML 4, HTML 5 and Flash compatible.  Media playback H.264, FLV
Stakeholders: Jointly owned by BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva (formerly known as project Canvas).
Investment: £115.6million over first 4 years, plus £50million on marketing.
Transactional Model: No set payment provider.  YouView takes no revenue from 3rd parties.
Key people: Richard Halton (CEO), Youseff Toma (head of technical delivery).
Website: www.youview.com

WANT TO KNOW MORE ABOUT YOUVIEW? WOULD YOU LIKE TO GET YOUR BRAND ON THIS PLATFORM? WE CAN HELP. CONTACT US BY CLICKING HERE.

Leave Comment