Wii Internet

Wii Internet is a connected service for online multiplayer gaming, plus internet browsing via Wii curated content channels.

Type: Proprietary platform.
Launch: 2006.
Pricing: Hardware from £139. Some internet channels and game downloads cost ‘Nintendo points’. Web browsing free.
Services: Very limited offering. Channels like news and weather. Games store and multiplayer service.  No third party V.O.D. service other than services accessible through web browsers (eg. iPlayer).
Confirmed content providers: Game publishers for games on demand.
Demographics: 8.3 million UK Wii users, internet connectivity use unknown. 49% female.  Heavy under 18 and over 34 usage.
Developer information: Wii Ware for indie developers, otherwise a closed platform. Websites can be optimised for Wii browser.
Stakeholders: Nintendo.
Investment: Very little on internet connectivity.
Transactional Model: ‘Nintendo Points’ virtual currency linked to debit card.
Website: http://uk.wii.com/wii/en_GB/wiiware/wii_connect_853.html

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