Type: Proprietary service available via the Sky platform.
Launch: October 2010.
Pricing: Available with both a Sky broadband subscription (unlimited £7.50/month) and TV package (starting at £19/month). Only available via Sky box.
Services: On-demand films and TV. No additional connected services.
Confirmed content providers: Sky, UKTV, MTV/Nickelodeon, NatGeo, Disney, TF1 Group.
Demographics: 2.8million Sky broadband customers qualify to use Sky Anytime+. SkyAnytime by comparison has a reach of 6.4million homes. Sky Anytime has an active reach of 46%, 52% male, 57% ABC1.
Developer information: No external development yet, but with the Virgin TiVo offering Sky may open its platform to third party developers.
Transactional Model: Charged to Sky bill.
Key people: Kathryn Downward (head of TV services)