Sky Anytime +

An on-demand service available to dual Sky television and broadband subscribers.  Features V.O.D. movies and 1000 hours of V.O.D. TV content. Sky also offers a catch up and live streaming service, Sky Player, which as well as PC is available on the Xbox Live platform (£9.75/month) and for non-Sky satellite customers for £15/month featuring 32 channels.

Type: Proprietary service available via the Sky platform.
Launch: October 2010.
Pricing: Available with both a Sky broadband subscription (unlimited £7.50/month) and TV package (starting at £19/month).  Only available via Sky box.
Services: On-demand films and TV.  No additional connected services.
Confirmed content providers: Sky, UKTV, MTV/Nickelodeon, NatGeo, Disney, TF1 Group.
Demographics: 2.8million Sky broadband customers qualify to use Sky Anytime+. SkyAnytime by comparison has a reach of 6.4million homes.  Sky Anytime has an active reach of 46%, 52% male, 57% ABC1.
Developer information: No external development yet, but with the Virgin TiVo offering Sky may open its platform to third party developers.
Stakeholders: BSkyB.
Transactional Model: Charged to Sky bill.
Key people: Kathryn Downward (head of TV services)
Website: http://www.sky.com/shop/tv/anytime-plus/

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