GoogleTV

A smart TV platform for set top boxes and HDTV sets based on the Android operating system.

Type: Open Platform
Launches: Global launch sometime 2011. Launched in USA Q4 2010.
Pricing: Subscription free to consumers. Free to manufacturers to incorporate with their hardware. Current pricing: Logitech set top box $300, Sony Bravia with GoogleTV $700-1,300, plus integrated with Sony BluRay players ($400).
Services: Internet content with browser, apps, on-demand programming and films.
Confirmed content providers: Amazon, Netflix, Time Warner channels, Viacom channels, HBO, Twitter, Pandora, New York Times, USA Today, YouTube. Also integrated with new Dish Network PVR set-top boxes in US.
Demographics: No data for GoogleTV.  The Android operating system is currently 73% male, 54% under 34.
Developer information: Currently exclusive to launch partners.  From 2011 it will be opened to other device manufacturers and in early 2011 3rd party content developers (apps/widgets/VOD etc). Runs on Android OS.
Stakeholders: Owned by Google.
Transactional Model: No proprietary payment model, although some apps may use Google checkout (as used by Android).  Google are targeting search and display ad revenue.  Third party App rev share unconfirmed.
Key people: Rishi Chandra (GoogleTV product leader)
Website: www.google.com/tv

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