BT Vision

BT Vision is a hybrid DTT and IPTV service. It delivers digital terrestrial TV via a Freeview decoder and on demand services via IPTV. It requires a BT broadband connection, a BT Home Hub router and a Vision Box.

Type: Proprietary platform.
Launch: December 2006.
Pricing: Vision Box £45.  Broadband £13.99-£27.99/month. TV from £14.99-£19.99, extra for premium channels. Pay per view films and TV on top.
Services: Freeview channels (live), premium channels (eg. Sky Sports/ESPN), BT curated V.O.D. channels (eg. music, kids), 4oD and ITV Player. iPlayer due April 2011.
Confirmed content providers: SkySports, ESPN, BBC, ITV, Channel 4, select content from providers like Time Warner, Viacom.
Demographics: 500,000 customers (against a year end target of 3million).
Developer information: No external development on current platform. System runs on Windows CE.
Stakeholders: BT.
Investment: Recent £30million marketing push over last 8 months and selling Sky Sports below wholesale price.  BT currently investing £2.5billion in fibre optic network.
Transactional Model: Charged to BT bill.
Key people: Marc Watson (chief executive of TV and online services BTVision).
Website: http://www.bt.com/vision

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