Type: Proprietary platform.
Launched: 1996, but relaunched a streamlined version in September 2010.
Pricing: £99 for the box, then usual iTunes pricing applies for content unless delivered by a third party.
Services: Live IP streams and streams content from home computer – no local storage. Films, TV shows, music, photographs from selected partners.
Confirmed content providers: Netflix, YouTube, Flickr, and iTunes.
Demographics: No data – based on iPhone usage 50% under 30, 75% male bias.
Developer information: No 3rd party apps on AppleTV other than select media partners. Runs on iOS.
Stakeholders: Owned by Apple Inc.
Transactional Model: Payment via iTunes with 30% of revenue taken by Apple.