We’re an award winning multiplatform producer. We develop and produce content and digital products across multiple platforms: TV, mobile, tablet and the web. We harness new and ‘tipping point’ technologies to shape editorial content and drive viewership, audience numbers and engagement.
We work with leading broadcasters, publishers, production companies, content owners and cultural institutions. Whether we’re creating new convergent formats from scratch, or reimagining traditional content for the connected consumer, our team has the expertise to deliver truly multiplatform content that inspires and excites modern audiences.
Our clients span the broadcast and cultural sectors and include Channel 4, BBC R&D, Fremantle, Tate, MSN.com and The Telegraph.
In traditional TV terms we’re a hybrid of a TV producer and a digital agency, but we don’t see that distinction. Our name ‘The Connected Set’ embodies our approach: connected, cross-platform and collaborative.
We’ve worked on a pretty diverse range of projects since we set up in late 2010. We love to work with other agencies, content owners, broadcasters and publishers in the following areas:
- TV format development and production.
- TV format digital extensions and second screen applications.
- Content rich mobile applications for museums, cultural institutions and broadcast clients.
- Digital ideation and content strategy for broadcasting and cultural institutions.
- Content and UX design for connected TV applications.
- Transmedia formats for non-broadcast platforms.
We’re a 12 strong team working from offices in White City, London. Our core team mixes expertise in TV, mobile, web app development and digital content design and production. Key team members include:
Jason Mitchell, Creative Director
The Connected Set was founded in 2010 by TV executive, Jason Mitchell, formerly of MTV, Princess Productions, Maverick Television and Monkey. Over the last 10 years Jason has produced over 200 hours of television and consulted on a number of large publishers’ digital strategies. Jason oversees company strategy, editorial development/production and design.
Jake Cassels, Project Director
Jake is a digital publishing and customer engagement expert with experience as a publishing director at IPC Media, Virgin Digital Publishing, Seven, ACP and Fairfax. Jake is responsible for company operations, client services and project delivery.
Amber D’Albert, Head of Development
Former TV and online producer Amber D’Albert joined from content strategy agency Ignite where she worked for clients including BBC Worldwide, ITV Studios, Unilever and Channel 4. With a background in both TV development and digital strategy Amber heads up the company’s concept development team working to client briefs and on original IP.