We’re are an award winning truly multiplatform producer helping broadcasters & content brands entertain digitally engaged audiences.
Our Approach: truly multiplatform & all about entertainment.
Our Sector: broadcast ecosystem (broadcasters, producers, branded content & next-gen TV).
Our Audience: digital natives & enthusiasts.
Our Platforms: we are platform agnostic – we go where the audience are.
In the last 12 months our work has included YouTube channel production & management, second screen games on mobile & web, social media programme support, Spotify apps, convergent TV format development & production, & broadcaster companion smartphone apps. Recent clients include Channel 4 & E4, BBC, CANAL+, FremantleMedia, MSN.com & TATE.
Our name ‘The Connected Set’ embodies our approach: connected, cross-platform & collaborative.
We’re a 12 strong team working from offices in White City, London. Our core team mixes expertise in TV, mobile/web app development, digital content design & production. Key team members include:
Jason Mitchell, Creative Director
The Connected Set was founded in 2010 by TV executive, Jason Mitchell, formerly of MTV, Princess Productions, Maverick Television & Monkey. Over the last 10 years Jason has produced over 200 hours of television & consulted on a number of large publishers’ digital strategies. Jason oversees editorial development & the creative direction of all productions.
email: jason [AT] theconnectedset.com
Jake Cassels, Project Director
Jake is a digital publishing & customer engagement expert with experience as a publishing director at IPC Media, Virgin Digital Publishing, Seven, ACP & Fairfax. Jake is responsible for company operations, client services & project delivery.
email: jake [AT] theconnectedset.com
Amber D’Albert, Head of Development
Former TV & online producer Amber D’Albert joined from content strategy agency Ignite where she worked for clients including BBC Worldwide, ITV Studios, Unilever & Channel 4. With a background in both TV development & digital strategy Amber heads up the company’s concept development team working to client briefs & on original IP.
email: amber [AT] theconnectedset.com
Meriel Armitage, Producer
Meriel is a branding & media planning strategist with ten years experience in global advertising agencies McCann & Initiative. She is an expert in connecting brands with the right audiences via relevant content. She has worked on clients including Bacardi, L’Oreal, Bombay Sapphire, Oxfam, Marriott, Credit Suisse, World Vision, Cadburys, B&Q, Exxon Mobil and Royal Mail.
email: meriel [AT] theconnectedset.com