You hate awards ceremonies, don’t you? Chances are you’re not one of the twenty lucky winners at last night’s glittering Broadcast Awards ceremony. It costs to enter the awards, it costs to attend, it costs to hire the tux or buy a new frock, then there’s booze, transport and the lost hours of work of hungover senior staff the day after. I suspect you don’t want to bother next year? We’ll I’m here to tell you that you should, you must and you shall. Our friends at our postproduction house, Halo, did this year and walked away with a gong last night. Huge congratulations to them. Here’s seven reasons why you should love awards too:
1. Think about the value – and not the cost.
Smaller award winning companies experienced a 63% increase in operating income when compared to non-winners. Large award winning companies enjoyed a 48% increase. The study found that the award winning companies showed improvements in financial performance after just a year of winning their first award. That’s to say nothing about what a boost it gives your reputation. Source: British Quality Foundation.
2. Make friends and influence people.
There are very few events in the year where you’ll get your competitors, potential new staff and your clients in one room, generally in a positive, optimistic frame of mind. Like you they are probably imagining they are Matthew McConaughey ready to claim their first gong. Make sure to say hello.
3. Sometimes they get it right.
Looking at the winners and nominations from last night, they were all well deserving. No one could deny that the turnaround at ITV deserved recognition. The waves made by a show like Gogglebox also demonstrates how our industry continues to be innovative, risk-taking and hugely creative in the face of smaller budgets and consolidating competition. It’s not always political.
4. A chance to prove your love.
It’s rare you have time to prove your love of your team and our world class industry. Why not grasp the opportunity, make your team feel valued and let the industry know you mean business.
5. Reward, retain and attract a talented team.
Awards ceremonies give you the opportunity to reward your star performers, even if it’s just paying for a place on the table. Most employees want to work for the best companies and industry recognition helps them make that decision allowing you to retain and attract the best possible talent.
6. Reinforce what you believe in.
Have you thought about entering awards for strengths outside what you make or the services you provide? Why not think about your values, diversity, corporate culture and responsibility? Although the recent P6 protests will tell you otherwise, Coca Cola has a philosophy to have a diverse and supportive workplace culture. They’ve won 38 business awards for diversity and I think they are coming in handy right now.
7. You deserve some glitz and glamour.
The TV and digital industries are notorious for working around the clock to produce the very best programmes and products. We’re too cool for school, dressing towards the casual end smart casual every day. For an industry that successfully sells glamour the world over, we get few opportunities to dust off our whistles or frocks and get our glad rags on. Embrace it. Everyone loves to hear the words “You don’t scrub up too badly do you?”