It’s likely that your app will have a social media function to allow users to share their experiences. We found it really helpful to create a Twitter, Facebook and blog page to maintain buzz and post links to download. If you already have these pages, make sure you set up #tags and write regular posts to keep content fresh and relevant. Don’t forget to post news of the app on LinkedIn or Pinterest, if that’s relevant too.
In our puppy eyed enthusiasm, we spent some time hounding targeted celebrities on Twitter begging them to re-tweet links to download our app. It had mixed results, but we did get some celebrities to do it and as a result grew downloads marginally and followers on Twitter…. But for the shame you might want to hold off the celeb-beg.
Writing a blog about the app with plenty of links to the download page, your press release, photo assets and videos will go a long way to help build online buzz and provide a place for those bloggers who do cover the app to link to. In that light, make sure the link to the blog is included on your promotional material.