Where was the Bolly and Brazillos? AbFab it wasn’t. Our PR was hard graft but it pays to put the time in. In our experience it is crucial to take the time to craft highly targeted press releases. Once you’ve compiled a list of all the media outlets you want to contact, it’s best to make every press release tailored specifically to each recipient. Make sure to include links to the video and any artwork assets that might help promote the app.
It helps to add a covering e-mail explaining the benefits of the app to their readers or users. If you can’t tailor every press release, here are the key places you’ll want to write one for:
- General distribution (mass media: national press, magazines, radio TV, broad reaching websites).
- Trade publications and blogs in the content area of your app.
- Tech and mobile blogs.
- Local media in the location where your app’s target audience is likely to be located.
There are online press release distribution sites to consider too, which are a good way to target trade publications, blogs, and consumer magazines. Gorkana is a paid service that will distribute your press releases, but there are a number of free services too, which can be just as effective.
To check out what’s been released recently and as a possible target for your press release, check out Stuart Dredge’s ‘Apps Rush’ in The Guardian. Stuart also carries out a regular round up of the best apps from his blog on Lauren’s Laverne’s BBC 6 Music radio show every Tuesday at 10.30am.
If you have any partners, clients or sponsors who you are developing the app with, encourage them to distribute press releases and promote the app for you too.