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Step 3: App store promotion

Our experience has found that the most effective channel for promotion was within an App store.  However, this is hard to plan for as there is no guarantee that Apple or Google will promote your app. Here are some tips as to what we believe, but can’t be certain, will help you gain promotion on iTunes or Google Play.

  1. Consider your price point – Paid for apps stand a better chance of promotion as Apple and Google retains 30% of revenues from your app.  However, even the lowest price tier is likely to limit download numbers, so you will need to refer to your strategy to inform your decision.
  2. What are the USPs of your app and what benefits will it provide the user? Include these details in your submission to the relevant app store.
  3. Provide your headline promotional plan including details on reach and any unique and attention grabbing activities e.g celebrity endorsement.
  4. Provide artwork from your app and make promotional artwork available.  You can find specs for these at your relevant Apple and Android developer sites.

Find out why video promotion is crucial at step 4

« « Step 4: Video promotion
Step 2: Planning » »

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