When it comes to marketing, Seth Godin or Richard Branson, I am not. But I do know that if you’re launching an app it’s hard to come by decent advice or discover other people’s experiences to help inform your decisions on promotion.
Although the team at The Connected Set does not generally offer marketing services as part of our development process, we have been involved in the launch of what have turned out to be notable apps. Most recently, we launched Tate Britain QuizTrail, which featured on the home page of iTunes and beat it’s annual download targets in the first month.
I can also legitimately claim to have worked on a worldwide number one iPad app featured in the app store just seven months after iPad launched. However, that was for a Virgin and the aforementioned Richard Branson did put his personal weight behind the launch at a glittering event in New York.
I now know only too well the challenges of launching an app with little or no budget, so I thought I’d share our experiences here in the hope that it will help you launch your app. In return, I only ask that you drop me a note to let me know how you got on to jake@theconnectedset.com or @jakecassels
Step 7: Social Media and Online Buzz
Step 8: Paid promotion: PPC, QR Codes, Posters & Fliers
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