This morning The Connected Set launched Tate Britain’s first so-lo-mo game, ‘QuizTrail’, for visitors to its Millbank gallery in London.
‘Tate Britain QuizTrail’ is a free iPhone app that allows visitors to explore the famous London gallery on a themed trail of different artworks. Themes for the trails range from ‘Animals’ to ‘Myths and Legends’. Each trail has three levels of play that cover simple observational questions to tougher multiple-choice questions requiring players to read display captions to find the answer. Players answer multiple-choice questions about the artworks to earn prizes and discounts at the Tate online shop. Visitors can share their newfound knowledge of the works with friends as they progress on their trail and share their prizes too.
Kirstie Beaven, Producer, Interactive Media at Tate Online said: “QuizTrail is a new and fun way to interact with our collection. It allows everyone from families to fully-fledged art buffs to discover new or forgotten gems. The added incentive of prizes means players will be able to take home a memento of their trail at Tate Britain”
Tate Britain QuizTrail is the first iOS application to be developed in-house by The Connected Set. Creative Director, Jason Mitchell said: “QuizTrail quite rightly puts Tate’s unrivalled collection at the centre of the game, making sure that visitors leave the gallery enlightened, entertained and even awe struck. It’s been a total privilege to work with an organisation with such an extraordinary wealth of breathtaking art as a source of inspiration and content for the game. If players can’t make it to the gallery, we’re delighted that the iOS game allows everyone to get a taste of the experience by playing at home and elsewhere too”
QuizTrail launches with three themed trails of the gallery. New trails will be added to the game throughout the summer. You can download QuizTrail for free from iTunes here: http://j.mp/QuizTrail